Fractional CRO · Strategic Advisory · Board Resource
Enterprise sales executive and revenue leader offering fractional CRO, strategic advisory, and board-level engagements for PE-backed, founder-led, and growth-stage companies in Group Benefits, Payroll, HCM, and adjacent B2B services.
JT
• Built sales organizations from scratch and led post-acquisition GTM integrations.
• Carried multi-million dollar personal quotas while leading executive revenue teams.
• Guided a company through a sale that closed at triple its prior valuation.
Jeff Thoms
About Jeff
After 30 years building and leading revenue organizations — from Paychex to TriNet to Atrium Health to Chief Revenue Officer roles at WhiteGlove Health and Benefit Resource (BRI) — I’ve learned that the best sales leaders never stop selling. I’ve built sales organizations from scratch, carried multi-million dollar personal quotas, led post-acquisition GTM integrations, and guided a company through a sale that closed at triple its prior valuation. Today I bring that same operating experience to PE-backed, founder-led, and growth-stage companies navigating growth, transformation, or go-to-market challenges — as a fractional CRO, strategic advisor, or board resource.
Credentials
U.S. Marine Corps Veteran | M.S., Management, Strategy & Leadership, Michigan State University | B.S., Global Business Management, University of Phoenix
Areas of Expertise
Fractional CRO / Strategic Advisory
Go-to-Market Strategy & Execution
Enterprise & Complex Deal Closing
Sales Team Building & Leadership Coaching
Channel, Broker & Partner Development
Revenue Operations, CRM & Forecasting Discipline
Post-Acquisition GTM Integration
Board Readiness & Advisory
Track Record / By the Numbers
87% revenue growth as CRO at BRI, leading to acquisition at 3x prior valuation
4x agency revenue growth at Paychex
32 + 13
32-person sales org and 13-person Revenue Ops team led at Inspira Financial
24,000
HSAs opened in 2025 — a record year, 130% of prior best
#1
National Rookie of the Year & #1 ranked 401(k) sales rep at Paychex
Career Highlights
From early national recognition to CRO roles and acquisition-stage leadership, the throughline is practical sales execution paired with executive-level operating judgment.
Inspira Financial — Managing Director, Head of Sales, Health & Benefits (2024–2026): Authored the Partnership & Distribution strategy Inspira still operates on; grew broker-channel opportunity volume 38%.
Benefit Resource, LLC (BRI) — Chief Revenue Officer (2020–2024): Grew revenue 87%; led company through acquisition by Inspira at 3x prior selling price.
TriNet — VP Sales, East (2018–2020): Built an expansion sales region; grew President’s Club attainment from 4% to 30%.
Atrium Health, HEALTHWORKS — AVP Sales (2013–2018): Multi-million dollar personal quota carrier across bundled surgery, onsite clinics, and population health programs.
WhiteGlove Health — Chief Revenue Officer (2012): Doubled revenue in a six-month turnaround engagement.
Paychex Insurance Agency — Zone Sales Manager (2007–2012): Built a new division from scratch; grew revenue from $12.3M to $52.3M.
Paychex, HCM & Payroll Divisions — Sales Consultant (1996–2007): National Rookie of the Year; #1 ranked 401(k) sales rep nationally.
Engagement Models
Fractional CRO
Ongoing part-time revenue leadership for growth-stage or PE-backed companies needing executive-level GTM strategy, team building, and revenue operations discipline.
Strategic Advisory / Consulting
Project-based engagements focused on go-to-market strategy, channel/broker partnership development, or sales organization design.
Board & Advisory Roles
Ongoing strategic counsel for boards and leadership teams navigating growth, transformation, or M&A integration.
Engagement scope and terms are discussed individually per client needs.
Schedule a Conversation
The best way to explore whether there’s a fit is a conversation. Grab time directly on my calendar.
Prefer email? jeff@jeffthoms.com
Open Jeff’s Google Calendar booking page